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What It Is? Transit advertising is advertising placed in or on modes of public transportation or in public transportation areas. Using this method of advertising, ads can be placed anywhere from on the sides of buses, trains and taxis, to inside subway cars, inside bus stations and near train or bus platforms, even on your company vehicles. The main purpose of transit advertising is to reach riders and acquaint them with your brand.   Importance Transit advertising is important because it can provide high visibility for your product on a daily basis. Also, your audience may not necessarily be able...

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Where do you advertise when you want to reach everybody? Transit advertising--placement of print ads on buses and other vehicles and in bus shelters and train stations--is an important medium for reaching an audience of all ages, backgrounds and incomes. You are not just addressing riders with these "moving billboards." You are reaching families and professionals in their vehicles, students shopping or right on campus, and tourists finding their way around town. Why Use Transit Advertising? You can't zap it. You can't ignore it. It can't be turned off like television. It reaches drivers and passengers no matter what radio...

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Transit advertising is hot--and there's a lot more than summertime temperatures fuelling the flames. If you're not familiar with the term "Transit Advertising" it encompasses everything from taxis, city buses, out station buses, event trucks, e-hailing, company cars, MRT, LRT to stations and even your own private vehicle. The best news is that transit advertising in its varied and many forms provides effective, affordable marketing opportunities for entrepreneurs. Create Your Own Moving Campaign! With hundreds or even thousands of transit media opportunities to choose from, how can you pick the right ones for your business? Just make sure the media you select meet these three criteria:...

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  Why Outdoor Advertising still work. With such a broad spectrum of consumable media for brands to use, outdoor advertising doesn’t immediately emerge as the top option. Digital ads and email campaigns offer much better targeting. TV commercials are more dynamic. What do outdoor ads have that makes them so special? People spend so much time in front of screens now that real-life advertisements have more power than they used to. Online browsers are masters at ignoring pop-up ads and banners, but when they see buses, taxis, billboard or other eye-catching moving vehicle on road, they take a moment to...

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In the modern age, it is becoming increasingly important that brands be able to build a sense of trust among their consumers. After all, the current generation of consumers has identified authenticity as one of the top qualities that attracts them to brands as they continue to search for messages and narratives that resonate with them. 1) OOH advertising offers an excellent channel through which your brand can build trust with the customers. Brands aim for long term results over a number of campaigns. It's also important to remember that genuine trust is earned and gained over the time, so...

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