How to Advertise on a Bus
Bus advertising is a great option to consider when thinking through your outdoor advertising strategy because it allows you to easily reach a large target audience. Functioning much like a mobile billboard, placing advertising on or inside a bus puts your brand on the move. Instead of waiting for people to pass by your ad, you’re reaching out to a specific audience within a certain area of town.
Modern-day bus advertising strategies got their start in the early 20th century when businesses began advertising on streetcars. Today’s ad placement closely resembles what was used back then because it’s still effective today.
Why advertise on a bus?
The answer here is simple: Exposure. Based on the location of your advertisement, you’re appealing to a fixed audience for a longer period of time than other outdoor advertising media types. If your ads are inside a bus, you have a captive audience in the passengers for the duration of their ride. For external ads, you’re within range of passing cars, pedestrians, and bus riders as they get on and off the bus, for longer periods of time when at stop lights, at bus stops, and stuck in the periodic traffic that’s inevitable along most urban bus routes.
How to select your route?
There are a few factors that can contribute to how you pick the bus route you’ll use for advertising and relying on the expertise of an outdoor media company like MobileAds Marketing Sdn. Bhd. is a great way to narrow your choices down. By conducting a needs analysis with each client, we help figure out the goal of your outdoor advertising campaign and then work to locate the right places to advertise. Having a partner in ad placement is crucial because it saves time and money while ensuring a higher level of success with your campaign, however, some additional things to consider when selecting a bus route are:
Proximity to your business – If you are advertising locally with the goal of driving people to your business, consider routes close by or even ones that pass your business.
Overall traffic – Maximise the visibility of your ad by selecting bus routes through busy, commercial centres or highly-populated areas to build local brand awareness.
Finding the right bus route to ensure exposure to your target audience will help your outdoor advertising piece reach its full potential.
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