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OOH Strengths As our population grows, Out of Home (OOH) becomes more powerful and more relevant. While other mediums are fragmenting and fighting for the consumer’s attention, OOH keeps broadcasting and gaining audiences. OOH is High Impact OOH achieves great cut-through because it stands alone, it's not competing with the clutter of other advertisements, as is the case with other media environments. Dominant visibility, larger-than-life images, strong branding and messaging that stands out from the environment – OOH’s impact is largely determined by the creative. Research from Nielsen shows that 86% of people agree that OOH makes brands stand out. OOH is...

Where do you advertise when you want to reach everybody? Transit advertising--placement of print ads on buses and other vehicles and in bus shelters and train stations--is an important medium for reaching an audience of all ages, backgrounds and incomes. You are not just addressing riders with these "moving billboards." You are reaching families and professionals in their vehicles, students shopping or right on campus, and tourists finding their way around town. Why Use Transit Advertising? You can't zap it. You can't ignore it. It can't be turned off like television. It reaches drivers and passengers no matter what radio...

Transit advertising is hot--and there's a lot more than summertime temperatures fuelling the flames. If you're not familiar with the term "Transit Advertising" it encompasses everything from taxis, city buses, out station buses, event trucks, e-hailing, company cars, MRT, LRT to stations and even your own private vehicle. The best news is that transit advertising in its varied and many forms provides effective, affordable marketing opportunities for entrepreneurs. Create Your Own Moving Campaign! With hundreds or even thousands of transit media opportunities to choose from, how can you pick the right ones for your business? Just make sure the media you select meet these three criteria:...

  Why Outdoor Advertising still work. With such a broad spectrum of consumable media for brands to use, outdoor advertising doesn’t immediately emerge as the top option. Digital ads and email campaigns offer much better targeting. TV commercials are more dynamic. What do outdoor ads have that makes them so special? People spend so much time in front of screens now that real-life advertisements have more power than they used to. Online browsers are masters at ignoring pop-up ads and banners, but when they see buses, taxis, billboard or other eye-catching moving vehicle on road, they take a moment to...

Bus advertising is a great option to consider when thinking through your outdoor advertising strategy because it allows you to easily reach a large target audience. Functioning much like a mobile billboard, placing advertising on or inside a bus puts your brand on the move. Instead of waiting for people to pass by your ad, you’re reaching out to a specific audience within a certain area of town. Modern-day bus advertising strategies got their start in the early 20th century when businesses began advertising on streetcars. Today’s ad placement closely resembles what was used back then because it’s still effective...