Outdoor Advertising RSS

OOH Strengths As our population grows, Out of Home (OOH) becomes more powerful and more relevant. While other mediums are fragmenting and fighting for the consumer’s attention, OOH keeps broadcasting and gaining audiences. OOH is High Impact OOH achieves great cut-through because it stands alone, it's not competing with the clutter of other advertisements, as is the case with other media environments. Dominant visibility, larger-than-life images, strong branding and messaging that stands out from the environment – OOH’s impact is largely determined by the creative. Research from Nielsen shows that 86% of people agree that OOH makes brands stand out. OOH is...

1. Airport Bus Bern 2. All Laundry Detergent Bus 3. DJ Scratching 4. Limo Bus : In An Absolut World 5. Batteries : ToyDirect.com 6. Back of the Bus #2 7. Eyes 8. Canon's Bus Ad 9. Just One Bite 10. Dr Best's Flexible Toothbrush 11. Don't Jump - Careerbuilder.com 12. Ready to Quit? 13. WeightWatchers 14. Duracell 15. Toy Bus: Children's Charity 16. Mini-Bus : Slimming & Detoxifying Pill 17. Snake Bus : Copenhagen Zoo 18. Motorcycle : Life Comes At You Fast 19. Wallet : Kontanten 20. The Accordion World Championship

Where do you advertise when you want to reach everybody? Transit advertising--placement of print ads on buses and other vehicles and in bus shelters and train stations--is an important medium for reaching an audience of all ages, backgrounds and incomes. You are not just addressing riders with these "moving billboards." You are reaching families and professionals in their vehicles, students shopping or right on campus, and tourists finding their way around town. Why Use Transit Advertising? You can't zap it. You can't ignore it. It can't be turned off like television. It reaches drivers and passengers no matter what radio...

Transit advertising is hot--and there's a lot more than summertime temperatures fuelling the flames. If you're not familiar with the term "Transit Advertising" it encompasses everything from taxis, city buses, out station buses, event trucks, e-hailing, company cars, MRT, LRT to stations and even your own private vehicle. The best news is that transit advertising in its varied and many forms provides effective, affordable marketing opportunities for entrepreneurs. Create Your Own Moving Campaign! With hundreds or even thousands of transit media opportunities to choose from, how can you pick the right ones for your business? Just make sure the media you select meet these three criteria:...