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Transit advertising is hot--and there's a lot more than summertime temperatures fuelling the flames. If you're not familiar with the term "Transit Advertising" it encompasses everything from taxis, city buses, out station buses, event trucks, e-hailing, company cars, MRT, LRT to stations and even your own private vehicle. The best news is that transit advertising in its varied and many forms provides effective, affordable marketing opportunities for entrepreneurs. Create Your Own Moving Campaign! With hundreds or even thousands of transit media opportunities to choose from, how can you pick the right ones for your business? Just make sure the media you select meet these three criteria:...

  Why Outdoor Advertising still work. With such a broad spectrum of consumable media for brands to use, outdoor advertising doesn’t immediately emerge as the top option. Digital ads and email campaigns offer much better targeting. TV commercials are more dynamic. What do outdoor ads have that makes them so special? People spend so much time in front of screens now that real-life advertisements have more power than they used to. Online browsers are masters at ignoring pop-up ads and banners, but when they see buses, taxis, billboard or other eye-catching moving vehicle on road, they take a moment to...

Bus advertising is a great option to consider when thinking through your outdoor advertising strategy because it allows you to easily reach a large target audience. Functioning much like a mobile billboard, placing advertising on or inside a bus puts your brand on the move. Instead of waiting for people to pass by your ad, you’re reaching out to a specific audience within a certain area of town. Modern-day bus advertising strategies got their start in the early 20th century when businesses began advertising on streetcars. Today’s ad placement closely resembles what was used back then because it’s still effective...

Transit advertising is advertising placed in or on modes of public transportation or in public transportation areas. Using this method of advertising, ads can be placed anywhere from on the sides of buses, trains and taxis, to inside subway cars, inside bus stations and near train or bus platforms, even on your company vehicles. The main purpose of transit advertising is to reach riders and acquaint them with your brand. Importance Transit advertising is important because it can provide high visibility for your product on a daily basis. Also, your audience may not necessarily be able to ignore your ads...